YouTube marketing has become a part of many online promotional strategies. Most organizations leverage the power of videos to increase their sales and achieve different goals. Even YouTubers earn money from the video platform by creating interesting content. But, should you create short or long videos? Let us discuss it before making a decision on the video content.
Understanding long-form videos
A long video continues for more than 10 minutes. However, there is no maximum limit to video length. Extra long videos have a length of above 30 minutes.
However, in most cases, the length of the long-format videos is around 10 minutes. Most educational videos cover a long duration, as they are intended to solve an issue. So, long-format videos are perfect for boosting your SEO value. It will naturally increase engagement and visibility in the search results. However, videos related to entertainment and other issues can vary in length.
More YouTube channels are trying to increase the production value by providing longer videos. But, the most important thing is to keep audiences engaged and entertained. Too long videos can lead to an adverse effect. With examples and other elements, you can make your videos more amazing.
Advantages of a lengthy YouTube video
A long-format video gives you different benefits:
- Best for branding – Lengthy videos are effective in developing your brand personality and spreading your brand voice. They are also good for storytelling and creating a narrative to show your brand values.
- Improve brand authority – You can create high-quality, lengthy video content to discuss industry-related news. It will boost your video marketing performance.
- Higher conversion rates – Attract more customers with lengthy videos. However, quality is more important for these videos.
- Ensure higher customer value – A lengthy video allows you to deliver comprehensive information to your customers. Your YouTube channel will become a source of authoritative content.
Understanding short-form YouTube videos
Shorter videos on YouTube last for a maximum of 10 minutes. Some short-form videos even have a duration of around 30 seconds. The micro videos are best for your social media ads and generate leads. Within a short period, your videos should persuade viewers to buy your products or services.
Short-form video content increases tension and relieves it at the end, if you think about the viewer experience in that way. Your potential customers should retain their attention throughout the videos.
Why should you create YouTube shorts?
- A cost-effective choice – Short-form videos are easy to create for entertainment and marketing purposes. They need minimal editing and color correction before publishing the content.
- Easily digestible – Short videos need some essential elements to make the promotional campaign successful. They will easily catch customer’s attention.
- Increase engagement – YouTube shorts are powerful in enticing viewers. You will find more clicks on short-format videos.
- Attracts a large audience – You can target a broad audience with short-form videos on YouTube and other social media platforms.
You can now differentiate long-format videos from short content. With quality videos, you will get more attention for your business online. Hire professionals to develop and market the videos to your target audience.
