Introduction:
In 2024, everyone is suffering from content de-ranking issues. However, those who work on specific strategies win most of the time in this competition. Remember that content ranking is directly proportional to SEO optimization.
Many companies do not hire a personal team for SEO. Instead, they rely on the services of SEO agency for startups. Such an agency provides various SEO services within an affordable budget.
Purpose of Article:
This article helps you know the basic search engine optimization mistakes and the way you can avoid them for maximum traffic.
Common Mistakes to Avoid In SEO:
1. Duplicate Content:
Writing and publishing duplicate content make your site pages go down in search engine. This also leads to reduced traffic. Duplicate content also signals Google about plagiarised or AI content on the website, which can reduce traffic.
Solution:
You need to write genuine, original, and different user-based content for every other page. You can also link the pages internally. You may use canonical tags to help Google identify the original version of the same kind of pages.
2. Keyword Stuffing:
Too much keyword stuffing can wave a red flag to the ranking of your site. Search engines instantly identify the overuse of keywords with no proper intention. It can also let your website face a manual penalty.
Solution:
Try to integrate keywords and not stuff. Even if you hire any SEO services agency, ask their team to focus on natural keyword covering with proper intent defined. You can also ask to cover long-tail keywords that help to write effective answers to the user’s queries.
3. Slow Speed of Website:
Just imagine you open a URL and the page continues to load and load…What would you do in such a situation? Of course, it is frustrating! The same happens to the user visiting your site. And if the issue persists, the user will bounce back, thereby lowering the traffic potential.
Solution:
If you do not know how to handle site speed issues, go for hiring a seo agency for startups. The agency professionals will carefully focus on CSS and Javascript files, and optimize the codes for maximum speed of the website.
4. Generic Anchor Text
Remember that using very generic anchor text for internal or external linking vanishes the SEO value of the article and link at the same time. Among such anchor texts include “Click Here, Read More, Learn More, Find Out More, Discover More, Explore Now, Get Started, Sign Up, Subscribe, Shop Now, Buy Now, Donate Now, Contact Us, Submit, Send, etc.”
Solution:
You need to use such words for linking that increase curiosity to click them. Among such words include “Download Now, Watch Video, Listen to Podcast, View Gallery, Join the Community, Share This, Leave a Comment, Rate This, Book a Consultation, Request a Demo”. Also, try to get a consultation with an experienced SEO optimization agency.
5. Lack of Local Search Engine Optimization Practices:
Local SEO optimization helps your brand stand out and become prominent within the local community you are targeting. You can also get the services from an SEO agency for startups, who are proficient in providing such services.
If you skip this practice, your audience will never ever know about your brand and it will rank down your website significantly.
Solution:
Do the following:
- Use location-specific keywords
- Write meta titles and descriptions as per the user’s needs within the locality you are targeting
