A logo plays a crucial role in typography and is much more than adjusting colors or graphics. Choosing the right font is essential to create an effective visual connection between a brand and its audience. Professional designers carefully consider various elements when selecting the perfect font for logo design NYC projects.
A well-crafted logo communicates your brand’s identity, values, and tone. Designers often recommend seeking brand design consultation to ensure the font style aligns perfectly with your brand’s message and overall aesthetic.
Convenience
Communication is the most important thing for the textual part of a logo. Thus, readability is the top priority for every designer. A fancy style may or may not be needed for topography. However, make sure that readers should be able to interpret the logo conveniently. For instance, Serifs is one of the most readable font styles for your logo.
Psychological effect
Based on your font style, you can create a psychological effect on your logo viewers. In terms of emotional effect, both Comic Sans and Arial Font are the same.
Overall design
Design is another significant aspect of typography. Fonts are of different types- wide, skinny, regular, and bold. Which one is best for your logo? Efficient designers choose fonts, which align properly with your brand voice, tone, and color scheme. A logo may be presented as art without a considerate selection of fonts. However, it can never become your brand message. Besides, logo designers ensure the presence of no awkward spaces. So, they consider factors like justification, leading, kerning, and point size.
What characteristics are important for a font chosen for logos?
There should be some major attributes of fonts you have selected for a logo design.
Geometry
A mathematical formulation is associated with every letter used for typography. The equation has different meanings for the character and capacity of the font style.
Corner rounding
Typography involves both round and sharp corners. They have the potential to hold the viewer’s attention. Interestingly, corners are more noticeable to viewers, but they can be visual irritants. That is why rounded corners can be a creative way to design a logo.
Weight
For NYC logo design, font-weight has become the most important aspect. It is mainly of 3 different types, including bold, regular, and light. If the logo includes your brand name, it is better to opt for the regular one. Sharpness and optical twist will not affect the logo’s font weight. Still, bold and light font weights effectively communicate emotions.
The light font may not draw the viewer’s notice easily. On the other hand, bold font-weight will hold the viewer’s attention persistently, though it is not easily readable.
With these characteristics of the font, the designer can influence and encourage viewers to remember the logo.
Popular fonts for a logo
Nexa
Known for high readability and legibility, Nexa is the most commonly chosen font family for logos. This font family consists of 36 fonts and 9 weights. You will find clean and simple fonts that can also be used for headlines.
Intro
Many graphic designers choose this big font family, which comprises more than 70 font styles. The fonts included in this family also maintain minimalism. You can create a clean logo design with Intro.
Lütschine font family
It is a customizable, ultra-versatile font family used for logo design, branding, and headlines. It comprises a range of spaced styles and variable fonts. Moreover, it provides you with lowercase alphabets for higher versatility.
Lütschine includes 126 fonts and their italics.
Garamond
Garamond has an organic structure, which shows a high professionalism. However, Garamond font resembles a hand-lettering style, and it especially highlights capital letters. If you like to twist your logo during your rebranding campaign, you can go for this style.
Cera Pro
This font family includes 12 font styles and creates a contemporary look. Choosing the right font style for the logo helps you express emotions. You will find a simplistic and minimalistic look. But, the font controls the geometrical details.
Tips for selecting the right font for your brand logo
- Maintain simplicity
A logo should have a clean and simple font. You will easily be able to constrict and enlarge the font easily. The most important thing is to make the logo attractive regardless of the surface or background (like promotional materials, pens, and large banners).
- Fonts used by competitors
Although you check logo fonts used by your competitors, there is no need to imitate them. You will gain experience from your research on logo designs and their font styles.
- Never use multiple fonts
1 to 2 font styles for a logo are enough. Most successful organizations stick to a single font style. On the contrary, many small brands use various fonts.
- Choose fonts that match your brand identity
An easily memorable and recognizable logo has the best font. While some font styles are playful, others are clean or crisp. Based on your business niche, designers choose the font.
So, you can now hire a team of logo designers in New York. You will have the best logo design NYC to beat your competitors. Dedicated designers focus on every design aspect to provide you with the desired output.